Website Design & Development
Access is a leading IT Solutions provider, servicing Toronto and Canada for 25 years with management, accounting, ERP, production, and the full spectrum of technology products and services. We began the project by designing a new website design that would better showcase Access's brand while still retaining visual appeal and individuality. As a result, we used neutral blue shades with white on the website, with yellow serving as an accent colour. We designed the website with Wordpress from the ground up, with seamless transitions, sliders, hover animations, easily navigable pages, and more.
Search Engine Optimization
With the new website launched and live, we began optimizing the website for search engines. Access wanted to boost their ranking in a few industry-specific keywords, which they were able to achieve after a lot of hard work and strategic optimization. Building onsite and offsite ties assisted us in achieving our full potential. After just three months, Access saw a 10.47 percent rise in organic website traffic, which will continue to expand over time with continued optimization.
It is a rewarding experience for every member at Digilite who worked on creating, promoting, and optimizing Access’ online presence to watch it flourish.
Social Media Management
We then went on to launching Access marketing campaigns from all angles, including social media, blogging, and pay-per-click ads. We developed a reliable, insightful, and attention-getting social media strategy for them to use across all of their social media platforms, including Instagram, Facebook, and LinkedIn, at the same time.
Paid Advertising Campaigns
Paid advertising does not interfere with organic traffic and lead generation, but rather, it enhances it. This was precisely the result we noticed after consecutive months of campaign research, implementation, and optimization of Display and Search ads. At the beginning of 2021, we evidently reached conversion goals we had begun to aim for at the end of 2020. This was possible through strategic planning and goal-oriented campaign implementation.