Getting links pointing to your small business website is similar to receiving a recommendation from a friend; it lets others know that your website is worthwhile. Your website will rank better in search results and attract more visitors and prospective clients if it has more high-quality links.
But how can a busy business owner like you build high-quality links without going over budget? This is how to get high-quality backlinks.
1. Become an Industry Expert
Look up rewards and “best of” lists that relate to your field of expertise. Analyze the criteria for being included. Perhaps it’s a large product range, top-notch customer support, or educational blog entries. Focus on improving these areas to become a contender. Being included on a “best of” list frequently results in a mention of your website along with a link, which increases your internet visibility.
To get quality backlinks:
- Look through news sources, directories, and blogs that are relevant and post these listings.
- Write a brief pitch to editors or authors outlining why your company should be included. Reaching a new audience and obtaining a backlink is possible by being featured in a roundup.
- Highlight your distinctive selling propositions and include references, case studies, or examples to support your case.Â
- To make a lasting impression, make sure your website is optimized and simple to use.
2. Help Reporters out
Journalists and bloggers need expert opinions for their articles. Sign up for HARO (Help a Reporter Out), a platform connecting journalists with sources.
When you see a query related to your expertise, respond thoughtfully with valuable insights and offer a link to your website for further information. Provide accurate quotes, data, and your credentials to establish authority. Stay prompt and reliable in your responses to build lasting relationships.
If your insights are helpful, you may get high-quality backlinks.
3. Keep Your Content Fresh and Valuable
Don’t let your blog posts gather dust! Build a content strategy and regularly review them and inject new life with fresh information, relevant statistics, and engaging visuals. Add new examples, case studies, or images that bring the content to life. Promote the updated content through your channels, including email newsletters and social media.
Reach out to sites that link to your original content, informing them of the fresh version. This keeps your content current and increases the chances of other websites linking to it as a valuable resource.
4. Share Valuable Content through Listicles and How-Tos
Listicles and how-to guides are highly shareable, especially in local SEO:
- Choose topics relevant to your industry that provide concise, practical value.
- Optimize your content for SEO with clear headings, bullet points, and internal links.
- Reach out to bloggers and social media influencers who may find the content valuable.
- Submit your content to relevant aggregators, forums, and newsletters for greater exposure.
- If you’re a local business, create a list of the “Top 5 Coffee Shops in Town” or something similar. Local websites might pick it up!
5. Offer Valuable Resources with Free Tools
Think about tools that would be helpful to your customers. For example, if you sell fitness equipment, create a free online calorie calculator.
Free tools attract visitors and encourage organic backlinks:
- Design practical tools like calculators, quizzes, or templates that align with your audience’s needs.
- Ensure the tool is accessible on your website, with proper calls to action encouraging sharing.
- Promote the tool through social media, email newsletters, and relevant forums.
- Reach out to bloggers, influencers, and websites in your industry who may link to it.
By offering valuable free tools, your website becomes a go-to resource, attracting links from websites looking for helpful tools for their visitors.
6. Guest Blogging Like a Pro
Already got some great content or a killer idea? Guest blogging is a great way to get high-quality links to your website and share your knowledge with a whole new audience. Here’s how to do it in simple steps:
1. Find the Perfect Blog Party:
Search for blogs in your field that let people write guest posts. Look for ones with lots of readers and a good reputation (high domain authority).
2. Become a Blog Whisperer:
Read a bunch of their posts to understand what kind of stuff they write about and who their readers are. This way, you can write something that fits right in.
3. Pitch a Winning Idea:
Come up with a topic that their readers will love and that you can write about freshly. Maybe it’s a helpful tip or a cool story related to your business.
4. Write Like a Pro:
Make sure your guest post is top-notch! Write clearly, check for mistakes, and offer valuable information or advice. Don’t forget to include a link back to your website naturally.
5. Tell the World (But Briefly):
Write a short bio about yourself that tells people who you are and why you’re an expert. Include a link to your website or social media so readers can find you.
6. Spread the Word:
Once your guest post is live, tell your followers about it and chat with people who leave comments. It’s a great way to connect with new fans!
7. Search for Broken Links
Broken links create poor user experiences. By offering a replacement, you buy quality links:
- Use SEO tools like Ahrefs, Moz, or SEMrush to find broken links on high-authority websites.
- Identify similar content on your site that could serve as a replacement.
- Reach out to the webmaster, explaining the issue and offering your content as a helpful alternative.
8. Find Unlinked Mentions
There might be times when someone mentions your business online but forgets to link to your website. Unlinked brand mentions are missed backlink opportunities:
- Set up Google Alerts or use tools like Brand24 to monitor mentions of your business.
- When you find a mention without a backlink, contact the author with a polite request for one.
- Provide reasons why linking to your site will benefit their readers.
It’s a simple way to get credit for existing mentions.
9. Use the Skyscraper Technique
The skyscraper technique involves creating better content on a popular topic:
- Research high-ranking content in your niche.
- Produce a more detailed, comprehensive version with updated data and examples.
- Identify sites linking to the original content and reach out with your superior article.
- Highlight why your content is better and how their readers will benefit from the new link.
10. Social Media Sharing
Let the world know about your awesome content! Post it on Facebook, Twitter, LinkedIn, and other platforms. Encourage your followers to share it too. Check out how social media helps SEO.
The more eyes, the better: The more people see your content, the higher the chance someone will find it valuable enough to link to it. Think of how Buzzfeed articles get shared everywhere.
11. Team Up and Win
Partner with other businesses. Find businesses that complement yours and work together on projects, contests, or even create content together. This helps you reach new audiences and often leads to link exchanges, which benefits everyone’s SEO.
Choose partners that offer something valuable to your audience as well.
12. Build Trust with Positive Reviews and Testimonials
Encourage happy customers to leave positive reviews and testimonials on your website and in relevant industry directories. Positive feedback builds trust and makes your website seem more reliable, which is attractive for websites looking to link to trustworthy resources.
13. Expand Your Reach Beyond Text with Podcasts and Interviews
Other ways to buy high-quality links are podcasts and interviews:
- Podcast: Podcasts related to your business are likely out there. Reach out to the podcast host and offer to be a guest. Podcasts are a fantastic way to share your expertise and connect with a new audience. Some podcasts even link to their guests’ websites in the show notes, giving you valuable backlinks.
- Interview: Become a sought-after interviewee for industry publications and websites. Sharing your insights on trending topics exposes your brand to a wider audience and could potentially lead to backlinks in the articles mentioning you.
14. Get Listed in Online Directories
There are online directories for almost every industry imaginable. Get your business listed in relevant directories and business listings. These directories often include links back to your website, increasing your online visibility and the potential for backlinks from other sources.
15. Use Infographics
A visually appealing method of presenting facts and ideas is through infographics. Using infographics to improve SEO is a great idea.
- Choose a Relevant Topic: Choose a topic that will interest and benefit your audience.
- Make difficult topics simple to learn using visual elements.
- In your industry, compare and contrast various products and services.
- Provide statistics and facts in an eye-catching manner.
- Create a timeline of important events in your industry.
- Offer a step-by-step guide on a relevant topic.
- Research and Gather Data: Gather interesting, accurate facts that can be shown visually.
- Create the infographic: Use internet resources or collaborate with a graphic designer to produce an eye-catching layout that effectively conveys a message. You can do it by yourself by using Canva.Â
- Make SEO-friendly Changes: Incorporate keywords into the file name, description, and infographic title.
- Promote the Infographic: Spread the word about the infographic by posting it on your website, on social media, and in forums for the industry. To receive backlinks from other websites, you may also build an embed code.
- Reaching Out to Bloggers and Influencers: Speak with bloggers, journalists, and influential people in the field who could find your infographic helpful, and urge them to share it with others while properly citing your company.
Make your small company website a link magnet, drawing more clients and visitors, and eventually accomplishing your business objectives by following these easy steps!
