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BrandLens

BrandLens is a forward-looking video platform that makes it easy for organizations to collect and co-create user-generated content (UGC) with their audiences. Built for brands, agencies, and institutions, it removes the barriers of apps or editing tools. Participants simply scan a QR code or link, follow simple instructions, and submit branded videos through their browser. Whether it’s customer testimonials or social media challenges, BrandLens empowers companies to scale high-quality video content creation in a simple, efficient, and engaging way.

BrandLens partnered with Digilite to strengthen their digital presence and broaden their reach. Leveraging our expertise in web development, SEO, email marketing, and social media, we built a performance-driven website optimized for search engines and executed targeted campaigns to boost engagement. This holistic strategy helped BrandLens connect more effectively with their audience and accelerate growth.

A movie screen displaying the Brand Lens logo and a video editor dashboard with multiple user-generated videos.

Web Development

We developed BrandLens’ custom website using Elementor, tackling unique design challenges along the way. Dynamic blog cards needed to adapt to various types of content while staying visually consistent. Slides required distinct images or videos for each frame, and the interactive timeline demanded custom content integration with multimedia elements.

To meet these needs, we created custom Elementor widgets tailored for flexibility and scalability, ensuring that the same components could be reused for future projects. The result was a sleek, engaging, and functional website that reflected BrandLens’ innovative brand identity while delivering a smooth user experience.

A laptop showing the homepage of the Brand Lens website, which features a smartphone screen with a video editing app.

Search Engine Optimization

SEO for BrandLens came with its own challenges due to the niche nature of their product. Identifying keywords with both relevance and search volume required extensive research and strategy, as the UGC technology market is highly specialized.

To create optimized and informative content, we first immersed ourselves in BrandLens’ product—its features, capabilities, and value to users. This in-depth understanding allowed us to craft content that not only ranked well in search engines but also educated potential clients on how BrandLens could meet their needs. This approach boosted both visibility and user engagement.

An image showing the various sections of the Brand Lens website, including features, testimonials, and a contact form.

Email Marketing & Social Media

One of the key challenges we encountered with BrandLens’ email marketing was developing newsletters that were both interactive and captivating enough to grab their audience’s attention. To address this, we crafted visually appealing newsletters rich in content, with a strong emphasis on impactful imagery and clear, compelling calls to action. By blending imagery with valuable, timely content, we increased open and click-through rates while keeping audiences engaged with fresh, relevant updates.

On social media, we aimed to create content that was both interactive and relatable. By incorporating trending topics, memes, and industry-relevant posts, we helped BrandLens increase engagement and build stronger connections with its audience.

A smartphone on a neon background showing the Brand Lens profile page, which includes their bio and a grid of posts.
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