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Blink

Blink is not a typical marketing firm. Known for their innovative and nimble approach, Blink’s team prides itself on providing unique, tailored solutions to brands. Their philosophy is clear: focus on quality over quantity, and never treat clients as just another number. With a deep passion for creative storytelling, Blink partners with businesses to elevate their presence both online and offline, bringing fresh ideas that resonate with audiences.

Blink approached us to develop a new website that would embody their brand identity: dynamic, engaging, and user-centric. The goal was to create a platform that not only highlighted their creative prowess but also offered visitors an interactive and enjoyable browsing experience.

A GIF that shows a smartphone with a red screen that shows a section of a website with the title "Our Collective's Collections." An illustration of a shoe inside a cabinet is visible on the screen. A panda bear figurine is on the left side of the phone.

Web Development

One of Blink’s key requirements was to develop a website with high interactivity, one that was visually stunning and dynamic yet maintained ease of use and high performance. The challenge in developing Blink’s new website was to create an interactive and animated experience without compromising performance. The client wanted a visually engaging site with lots of animations, so we implemented Lottie animations to achieve smooth, high-quality visuals. However, balancing dynamic content with site speed was a significant challenge due to the large animated files.

To address this, we focused on optimizing the animations and ensuring the website maintained fast load times. The website was built on WordPress, allowing Blink to easily update and manage all content, including the animated elements, without the need for coding knowledge. This approach not only created a dynamic, interactive experience but also made the site easy to maintain, giving Blink the flexibility to keep their content fresh and engaging.

A GIF that shows a digital tablet that displays a poster with a red background and a pair of eyes at the top. The text reads "Be More Than a Number" and "Our Collective's Collections."
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