Cuisipro is a Canadian cookware and bakeware mass distributor that also caters to the US market with their high-quality and reliable products. Cuisipro does not merely produce cookware — they innovate it with the vision of enhancing the cooking experience for anyone from home cooks to professional chefs. Our project began with the development of two separate websites which each catered to the two separate audiences. To open the doors to their virtual shop, the optimal choice was to integrate Shopify to their new website to enhance the shopping experience for their customers. With smooth transitions, fast-performance speed, and an easily accessible interface, we launched both cuisipro.ca and cuisipro.com.
SEO and PPC
Where development ends, promotion and marketing begins. After the launch of Cuisipro’s dual websites, we moved straight on to search engine optimization to ensure the webpages are fully optimized from a technical perspective. Search engine optimization for e-commerce platforms requires a specialized approach to avoid targeting broad keywords while optimizing onsite and offsite content. The next, and final, element of our project for Cuisipro Canada and USA was to launch a PPC campaign that would generate leads to their polished new website, waiting for shoppers. PPC is an excellent online marketing method for e-commerce businesses since you are essentially marketing to users who are already in the market to buy something. With tactful bids and targeting, PPC can become a valuable asset and tool for increasing sales.
There are millions of people online with their wallets ready to shop, but attracting customers to shop from you specifically is no simple task. With a fresh, new website, dedicated optimization, and ongoing PPC advertising, we’re confident that our efforts reached their intended end results.