There’s a lot going on in the world of online marketing and brand management these days; new platforms pop up all the time, and it’s difficult to keep track of which ones will help you reach your goals. In order to succeed in today’s world of business, though, one thing is clear: you need consistency. It builds trust among your customers and makes them more willing to buy from you again in the future. It also helps build familiarity with your brand so that people don’t even have to read about what your company does before knowing whether or not it solves a problem for them—they already know. In this article, we’ll take a closer look at why is brand consistency important, what it entails, and how you can establish consistency across a variety of business channels.
Consistent Branding Builds Familiarity And Recognition
Your branding consistency makes your business recognizable among competitors, which builds long-term familiarity with consumers who are familiar with your product or service category. Customers feel more comfortable doing business with companies they recognize. People tend to be attracted to things they know and have seen before which is why they are more likely to walk into a restaurant that they’ve at least seen the logo of once before than a completely unknown one.
Branding Consistency Boosts Trust
Consistency is important in building your brand because it establishes trust with your audience. If your customers are going to be using your product or service over a long period of time, they’re going to want to know that they can count on the quality of that product or service remaining consistent. The consistent messaging, visual style and tone of voice will make the consumer feel like they know you and that they can rely on you.
The More Consistent Your Brand Appears, The Stronger It Will Be In Your Customers’ Minds (And Search Engines’ Results)
Brand consistency makes information easier to find by providing familiar visual cues for search engines (i.e., Google). Search engines such as Google use the links between different websites as part of their ranking algorithm; if those links are consistently pointing back toward one website rather than many others with multiple audiences/niches then that particular site has the edge over its competitors when it comes time for someone searching online who might otherwise never have heard about them before!
3 Ways To Make Your Brand More Consistent
Let’s take a look at three surefire ways you can boost overall consistency in your brand.
1. Synchronize All Brand Elements
Use a consistent color palette. Color is one of the most important aspects of any brand’s identity. But it can be difficult to choose just one or two colors when you’re starting out with your own business. That’s why it’s important to choose a solid, consistent color palette that works well together and conveys the right message about your business.
Use the same fonts. Fonts are not only an important part of branding but also an effective way to communicate with customers on a more subtle level than colors do on their own. Because of this, it’s crucial that you choose one font family and stick to it throughout all aspects of your business—from marketing materials like flyers and posters to web content such as blog posts or eBooks.
2. Make A Brand Book To Stay On Track
A brand book is a must for any business. It’s a valuable resource that you can use to stay on track with your branding, and also for guiding employees or partners who are working with the company.
The key to creating a well-designed brand book? Keep it simple—you don’t want to end up with an encyclopedia of information that no one will read! A good rule of thumb is to include only the most important elements of your business, such as:
- The logo
- The color scheme
- Your mission statement
You can also include more detailed information like a list of fonts used across all platforms and channels — both in print and digital (e.g., website header). This helps ensure consistency throughout every aspect of marketing collateral — whether it’s social media posts or emails — which makes customers more likely to trust what they see from your brand because everything looks familiar!
3. Reach Out To A Branding Pro
If you’re a small business owner, you probably don’t have the budget to hire an entire marketing team. But that doesn’t mean you can’t benefit from the expertise of branding experts.
When it comes to consistency, there’s more than one way for your brand to go about things. For example:
Branding experts can help guide you through the process of choosing a name for your company or product. It’s important that every aspect of your brand be consistent with its name so that when people see it or hear about it, it triggers positive emotions in them and makes them want to learn more about what you’re offering.
Branding experts will also help keep track of any changes being made across multiple channels (like social media). If someone sees something on Facebook but not Twitter or Instagram, they might think something was miscommunicated—which could damage their perception of your brand as well as their interest in what else is available from other sources like blogs and magazines (etc.).
Brand consistency is the key to building trust with your customers, as well as creating a positive brand image. It’s important to remember that consistency doesn’t just mean always using the same font or colors—it’s about having a consistent message and tone that you use across all of your channels (and even offline).
Get in touch with Digilite’s marketing and branding gurus to unlock your full business potential today.
